1/8/2023 0 Comments Spotify student premium![]() Just yesterday Spotify announced the launch of podcast subscriptions. In particular, the company said the Joe Rogan Experience, which it now exclusively licenses, “performed above expectations.” Spotify says it’s seen a “strong increase” in the amount of hours of podcast listening on the platform, though the actual proportion of users listening to podcasts was “consistent” with the previous quarter Spotify said that ad-supported revenue outperformed its forecast thanks in part to its podcasting efforts. The streaming service has continued to focus on podcasts both as a way to convert free listeners to premium subscribers, and as a way to generate ad revenue. It’s up from 155 million premium subscribers and 345 million monthly active users last quarter. That’s a 21 percent and 24 percent year-over-year increase, respectively. Spotify now boasts 158 million premium subscribers and 356 million monthly active users, according to its latest earnings report released today.
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